AI can analyse data and predict trends, but it can’t replace creativity, intuition, or the emotional connection that great menus deliver. In the age of automation, the hospitality industry’s strongest asset remains the human touch

Boutique hotels don’t need the scale of global chains to succeed. By focusing on personalisation, local identity, standout F&B concepts, and strong team culture, independents can create guest experiences that outshine even the biggest players. Discover how Crème helps boutique hotels compete and win

In the hospitality industry, your people are your brand. Every interaction, every plate served, every detail in the guest experience comes down to the team delivering it. Yet staff retention remains one of the greatest challenges for hotels and restaurants

Hospitality is detail-driven. A perfectly plated dish or a warm welcome means little if service is inconsistent. That’s why Standard Operating Procedures are the backbone of scalable, profitable hospitality businesses

Boutique hotels often pride themselves on design, service, and character but their restaurants frequently lag behind. Many operate at a loss or rely solely on hotel guests. Here’s why and how to change that

Your menu is more than a list of dishes, it’s a powerful sales tool. Yet many restaurants unknowingly leave money on the table because their pricing strategy isn’t intentional. Here are three common mistakes that are quietly hurting profitability